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BA Internet Principle · 01

A person is not a user.

The language of “users” can reduce a human being to a profile that logs into a system. BA Internet begins instead with people who create meaning, carry relationships, make decisions and remain responsible for the direction of technology.

People > users · Judgement · Privacy · Responsibility

Core principle

Systems exist for people; people are not inputs for systems.

Accounts, profiles, sessions and behaviour logs are technical representations. None can contain a person’s intention, dignity, relationships or responsibility for decisions.

A person exceeds every metric; a system must know its own limits.

A useful distinction

A profile helps a system operate; a person carries a life and its responsibilities.

01

What the system records

A user profile

  • Identity and session
  • Clicks and preferences
  • Permissions and devices
  • Measurable behaviour
02

The human centre

A person

  • Intention and meaning
  • Relationships and privacy
  • Judgement and responsibility
  • The right to object and withdraw

Design commitments

What does a system protect when it refuses to reduce people to users?

  • Clear human consentCritical decisions proceed through understandable consent, not silent defaults.
  • Appeal and reversalPeople can challenge an automated decision and reverse an action.
  • Minimum dataProfiles and behavioural data that are not needed for the task are not collected.
  • Age-aware experienceChildren and young people receive distinct protections and guidance.
  • Human supportWhen needed, the system opens onto an accessible line of human responsibility.